I know that I should stop amazing for these things, but I just can’t help it. These are photos of a new shop on rue Ste-Catherine Ouest in Montreal (near du Fort). It has been replacing the old Movieland (physical world video rental, what a backward business model) for at least the past month, I asked one of the clerks. It is basically borrowing from the concept of small shops within a big one that you see a lot over here in my corner of Asia.
Viewshop is like the little brother of the department store model. Most of the shop(s) belongs to its owners, but small open spaces within it are rented out to tenants, such as the Korean cosmetics booth (Korean brands like LaNeige are hugely popular all across China).
Some of the products sold in the shop are remarkably Chinese. They could be sold in some upscale-ish store in Shanghai or Hong Kong, I feel. On one side, it’s all clothing, all for women I think, and on the other, you would find various electronics gadgets (alarm clocks, USB cup heaters) and fancy stationery (an apple-shaped notepad?). Then, a small (bubble tea) café, and the cosmetics.
Yes, the owners are Chinese, after I asked, but wasn’t that already obvious? Yup, that is Montreal’s other Chinatown, far from Asian fonts clichés.